Just a little Moment Of Zen….
Where I think aloud. On the internets. Welcome to my brain.
One of the BEST.TOYS.EVER.
Durable, Versatile, Educational, Creative….oh goodness I could go on. LEGOS has endured the test of time in the toy market. Not a small feat by any means, just trust me.
The advent of the many and multi-fold LEGO sets and kits? PURE genius as they create demand for more of the product. No longer are children content with the basic set.
It’s AWESOME. I have watched my nephew build countless things and it is so great to see his brain engaged for hours along with focused attention. His pride upon completion? Priceless.
One thing – LEGO started to miss 50% of the market. Girls just…grow out of LEGOs ways before the boys. Hmmm..
So – in a strategy that I believe is quite brilliant yet only time will prove – LEGOS decided to go after the girls with this:
They’re …..getting their hair done and decorating the house and partying! Weeeee…. It’s like Real LEGO Housewives. The Hills of LegoLand. Not trying to get all serious though – again, the marketing geek in me approves 100%
It makes sense but …”I couldn’t help but wonder…”
….wouldn’t it be so cool if in today’s market all they had to do to attract girls was feature more girls in the commercials in a girls bedroom? Not building spaceships, transformer and Star Wars Replicas but………. but…but what?
Then I started thinking….what else would entice the girls of 2012? Amusement Parks came to mind. Zoos? A school?
Um…I got nothing. Nothing that would sell as much as the gender-stereotyping-little-girl-grown-fast “Friends.”
And that is …just what it is.
Times….they are a changing.
***Not trying to make a statement or cast judgment or whatever – they have a tree house and a cafe….whatever. I’m not saying this is sexist or anti-fem. It just sort of perpetuates this whole thing where 9 year olds start putting LV bags on their Dear Santa lists along with $150 jeans, hair extensions, and tank tops that say “Too Hot” on them. That should not start till…maybe middle school. LOL. Even then .. “My Super Sweet Sixteen” …..oh boy.