Deep Breath. Inhale….and….exhale. Ahhhhh… Ommmmm…..shanti…शान्ति Get ready for another round of OMMM- On My Mind Monday. Where the breathing is deep, but the thoughts? Not so much.
Here are some random thinks I’ve thunk this past week. In no particular order. For no particular reason. Because.
Boy Scouts Need to Step it Up a Notch
Every year the Girl Scouts come correct with a limited-time-only panacea for the masses: those dearly beloved cookies. We fawn, we drool, we flock, and we spend. We spend a lot. Girl Scouts also team up with ice cream and candy bar companies, securing a portion of America’s retail dollar too. $Cha-ching$
Let’s be real. The “for a good cause” factor is probably responsible for …oh… 15% of all proceeds. Because really? We’re just hooked.
Then there’s the Boy Scouts. What do they sell? Microwave freakin’ popcorn. Usually outside a grocery store selling the same thing. Big incentive.
They don’t even sell the pre-popped or flavored varieties anymore. No. Just popcorn. That’s it. Ends there. Seriously?
There is no “immediate gratification” or “impulse temptation” factor at all. You can’t rip into a box of popcorn kernals before you even get to your car…much less devour 1/2 the box before your home, thus necessitating a return trip tomorrow to buy more.
Dear Mr. (or Mrs.) Person-in-Charge-of-All-the-Boy-Scout-Things:
Your popcorn needs more sex appeal.
Invest in a few tons of sugar, salt, and fat. Go to town in a test kitchen. It doesn’t matter what comes next. All the basics are there. Layer sugar, salt and fat on anything and it’ll sell.
I personally recommend marketing a popcorn/trail mix “bar” of some sort. Disguise the fatty sugarbomb with words like “wholesome” and “nutritious” or “energy".
Make them really small and “only 200” calories. Or make the ratio of serving size to servings per bar inversely proportional. Set up shop outside of places like Curves or something. BE INVENTIVE!!
I can’t believe I’m actually promoting this kind of thing, but heck – it’s for a good cause. lol.
While I’m on the topic of delicious addictive food….
Paula Deen is Selling Diabetes.
I know Paula’s diabetes is old news….the jokes have been made, critics have weighed in, etc. Yet, only recently did it dawn on me that she is, effectually, selling Diabetes.
I think of it like this: She profits from her show/cookbooks which are rife with uber rich foods. It’s fine in moderation, but we don’t live in a moderate society. We live in an obese society. Lots of Diabetes going on.
The way I see it, now that Paula’s Diabetes is out of the closet, her show is basically pitching “let me show you all the food to eat in abundance if you want to get diabetes.”
And then….Paula turns around and sells you what you’re gonna need once you actually have Diabetes. $Cha-ching$
“Life with Diabetes can be DELICIOUS and I want to tell y’all about it.
I don’t harbor any resentment against Paula. I don’t think this is some manufactured plot – but the whole thing is just wrong. She could be promoting diabetes prevention. She could grab another spot on Food Network cooking her trademark comfort food in a healthier, Diabetes-friendly way.
But, Whatever. Totally Fine.
Well then. I’ve gone on FAR to long and really? There’s only so much a girl with an eating disorder can blather on about unhealthy and healthy food and obesity and whatnot before it becoming entirely laughable.
I’ll leave it at 50% laughable.
- What’s been on your mind lately?
Also, you should read this book. (If you want).