I was watching late-night television in a twilight sleep when a certain commercial roused me.
It was a Summer’s Eve commercial expounding the power and glory of…
I couldn’t believe what I was seeing. I feared I dreamt the whole thing as I feverishly googled it and found nothing the next day. That was weeks ago.
I finally saw it again last night and this time my internet search was a success.
Have you seen it? If not take a minute. (If you want).
Douche is a product with a history of offending feminist sensibilities. I don’t want to get into that. I just want to celebrate this fresh spin on marketing to females. About their vaginas.
For once, a feminine hygiene (<—don’t like that term) product is being sold as…a feminine hygiene product. No fields of flowers; no fluffy clouds or white dresses. No hushed conversations between mothers and daughters.
This is the first advertisement I’ve seen where the vagina is referenced, albeit indirectly. Loud and proud, except not really.
The slogan isn’t “Hail to the Vagina.” It’s “The V.”
But “Hail to the Vagina” doesn’t really work anyway.
I came across another Summer’s Eve campaign that I can’t get over.
Can you guess what this “talking hand” is supposed to symbolize?
Georgia O’Keeffe would be proud.
This particular campaign is causing some controversy – I won’t weigh in on that but it is interesting. You can watch the story here. (I highly suggest you do).
So the vagina is no longer as taboo as it once was. How about that?
I think we can thank Oprah.
I don’t douche. None of my friends do, either. Is this new modern campaign targeting women of our generation? Me thinks so.
But, while I appreciate the commercial, I’m not buying it. I’m fine, thanks.