We’ve all seen them. Ridiculous looking shoes delivering the promise of…well, what exactly are they promising?
Is it good health or something more?
Watching this video makes me wonder…..
Screw it…I know what they’re “promising.”
Whatever the promise, they are now marketing them for little girls.
This is causing controversy.
In light of the Abercrombie padded bikini debacle I understand the concern. I mean, really?
Little girls absorb the messages society sends.
They’ve seen the sexy commercials. They hear the Moms talking (if they’re lucky not their own Moms). They know Kim Kardashian’s buttocks are coveted. (By who?)
Let’s face it – little girls are kind-of screwed.
It’s up to us to change things, and the best way to do that is start with YOU (Me). Sometimes we need to say:
“Aw, hail Nah!!”
The commercial for little girls is fairly innocuous. I mean, unless you count the fact that “she’s got the height” and “looking good” and evidently leaving cupcakes, hotdogs, and an ice cream cone in her wake (watch it again if you missed it) as she proceeds to “get everything a girl wants.”
Yet…sometimes I think we need to relax.
The company says they are simply promoting exercise. (Yet not in the commercial, obviously).
What about the little guys? Don’t they need health too?Sketchers explains they are marketing for girls first, just as they did for women. If demand proves lucrative they’ll roll out the product for little boys (Yeah, not gonna happen).
I don’t know how to feel. However, I am not outraged. Uncomfortable, yes. Outraged? No.
Part of me is just…accepting. It is what it is.
Is that sad?
Society dishes the stuff we demand. We eat it up with a spoon. Cyclically, we swallow what society dishes. Unless, of course, we start to think for ourselves.
The change needs to start with us.
Capitalism, consumerism, marketing…it’s what I studied in school and I’m pretty much a nerd about it. I love analyzing this stuff.
PS – I really love the little girl’s Twinkle Toes. Why can’t they market them for women???