I like PETA, but I’m no card-carrying member. I’m not 100% vegetarian.
I’m also not a fan of PETA’s guerrilla tactics and over-the-top protests. They seem wasteful and lascivious most of the time.
I mean, let’s face it. It’s a naked chic. Most men will check her out and proceed to the nearest hot-dog stand (or make their own hot-dog stand. Sorry, I couldn’t resist.)
Point being: The message gets lost.
However, for the most part, I’m down with PETA. I don’t like animal cruelty, I agree with many of the their messages (if not the delivery) and they’re not hurting anyone, right?
Hmmm….
I’ve been wondering if PETA’s racy communiqués aren’t just another cog in the media machine that is perpetuating fat bias.
Is PETA just adding to the media soiree encouraging women to diet while promoting vegetarianism as a weight-loss tool*?
*A controversial and problematic claim but don’t get me started.
Not to mention objectifying women in the process. Because being vegetarian is sexy. Everyone wants to be sexy. 
PETA seems to like using sex to sell.
All of this is standard marketing and advertising ammunition. PETA is not alone in employing these techniques. Why? They work. #nothatingplayerhatinggame
However, when an advertisement is more accusatory and hurtful than anything else it only spreads negativity.
The message is lost. These ads do more damage than they do good.
Shock value isn’t always the best bargaining currency. You know, catching more flies with honey than vinegar and all that. 
I can imagine a few Mom’s seeing this billboard and pulling their mini-vans into the nearest drive-thru for pit-stop just for spite. #tickedoffmamas
And if you were a kid in that mini-van would eating a hamburger take on new meaning? Would your Happy-Meal become a Guilty-Meal?
Would you automatically associate eating a hamburger with being fat –or worse, eating ANYTHING with being fat?
Just some random thoughts.
Care to add any?
