Twas the night before Christmas and what did I see?
The first commercial signaling the New Year to be.
I let out a giggle and then I just sighed.
Lets tighten our belts and enjoy the ride!
On Diets, On Treadmills, On Low-Carb, and Cheat Days
On Fat-Free, on South Beach, On Alli and the latest craze!
Although I didn’t actually write that until just now. I actually have no idea where that came from. It just came out.
On Christmas Eve I just giggled and sighed and thought “It’s On.”
I saw the first of what I knew would be an onslaught of diet and fitness marketing that occurs every year.
I was amused because I imagined a lot of people would take issue with a theme of the commercial. I haven’t heard a peep though.
I FINALLY found the spot online to share with you:
You can find joy in the scale.
My thoughts?
I’m not getting my ED panties all up in a wedge over this. Not at all.
(I actually have this magnet on my fridge)
The fact is people CAN gain joy, freedom, and confidence as part of their weight loss journey. The fact is we DO have an obesity epidemic in this country and a national norm of compulsive eating.
Weight loss does not guarantee perfect health or happiness, it is not an answer to depression or insecurity. This commercial doesn’t promise that.
And some people? Well, we get sick and develop eating disorders. Maybe we start to believe the ONLY way to get joy is from the scale. Maybe it started as a diet. Maybe not.
But we don’t “catch” eating disorders from Special K commercials.
I give props to Special K for marketing weight loss using an appeal OTHER than aesthetics, swimsuits and skinny jeans.
Special K gets WAY under my skin with their commercials, so I’m actually surprised I’m Ok with this one. I mean…their models never EVER need to lose much weight. Or any.
I wish they had obese people jumping up and down in the commercial above, but obese people (apparently) only belong on reality TV. I guess. Whatever. It’s Fine.
It’s a normal-people world and we’re just living in it.
Does it send a WRONG message? Depends how you look at it.
Does it send a POSITIVE message? I think so, no matter how you look at it.
That is all.
Please weigh in. <—Pun Intended and Enjoyed Thoroughly.
PS-
I have not seen this particular commercial again but I have seen other spots from the campaign. These other spots kind of elaborate more on the theme of the campaign and I think they do much more in promoting a culture that embraces weight loss for it’s emotional and health benefits rather than the perfect number and size. They use a women on the street approach with more dialogue that shows our anxiety over a number and then surprises us.
























All the World’s a Stage
Posted in My Metamorphosis, Spirituality, The WORK of Recovery, tagged Eating disorder Recovery, I <3 Sophia Lee, I am not a good actress, Posting my own comment on my blog is that cheating on November 16, 2011 | 21 Comments »
Earlier this week I read this post by Sophia. As always, her thought-provoking writing stirred a response in me. I spontaneously wrote a comment which I have been thinking about ever since and I want to remember it. Here it go:
What kind of recovery stage do I think I am in right now?
Ouch. Tough one. A bunch of answers come to mind immediately:
Gathering Courage stage, going backward stage, wtf stage, letting god work stage, realizing I can’t only He can stage….
who am I? stage…
But you know what?
I’m not even on “the stage of recovery” right now. I can’t lie.
I am in the dressing room…waiting for The Director to say “places, please.” God is behind the scenes doing all sorts of set work and prop building and casting, though. I know that.
I’m memorizing my lines (Finding myself in Him and His Word) and getting into Character. I am in wardrobe (casting off old robes and putting on his new robes) and building the Confidence I need to make my debut when the curtain comes up again.
The first time? I wrote the script myself and the play bombed. I got some good practice, some good exposure and some street cred. But guess what? I landed a part in a big-time, for real deal production. One with a long history of results, and the most POWERFUL playwright and producer of all time.
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