I’m an advertising and marketing lover. Yup. I watch TV commercials for sport – it’s the only reason I watch the Super Bowl.
Fruit of the Loom’s recent commercial is just one example of my habit.
I watch. I ponder. I analyze.
Have you seen this one?
On the surface, it seems this commercial is selling positive body image. Nothing wrong with that, right?
BUT why does the commercial “work”?
It “works” because the women featured are – well, they stand out. They aren’t what we’re accustomed to seeing. Because they are… flawed in society’s eyes? I guess? How sad.
Can you imagine the campaign pitch? “A large curvy women enters and proclaims…”
I feel the commercial subliminally perpetuates that “body flaws” exist. It acknowledges, in a way, that there is an ideal body.
The underlying message of defiance— in my mind–implies guilt. That’s not healthy.
Why not use “plus size models” and just sell underwear full stop? Why call attention to their flaws or lack thereof?
Besides…at the end of the day? Those women are flawless.
Would the commercial “work” if we saw women like this declaring their flawless factor?
I don’t think that would sell much underwear.
- Any thoughts?
























Skinny Chicks Have Feelings Too
Posted in General Eating Disorder Insanity, tagged annoying comments from people, anorexia, being thin, body image, bulimia, compulsive overeating, eating disorder, ED, Having to wear a bathing suit when you feel fat because you swim for exercise and you must exercise to not be fat, recovery, sadness, skinny, weight gain on May 25, 2010 | 4 Comments »
I was Miss. “Gung-Ho Recovery” yesterday as I made my way to the gym — I swam my laps and stopped when I wanted to, because I exercise on my own terms (take that anorexia– Boo-Y
eah).
And then.
As I was headed out, (still in my bathing suit) I saw a friend I hadn’t seen in a few weeks and after exchanging pleasantries he goes…..”You look like you’ve put on a little weight!”
*#!!**~##!!**
Okay, this guy KNOWS my issues, too. I gave him a little look and just walked away sort of laughing cause I just COULD NOT DEAL and waved goodbye to him as he calls out “wait….wait…that’s a good thing…right?”*
This is not the first time this has happened and –to my credit– I did not cry this time. But……..sigh. Yeah, so my Gung-Ho from yesterday went down the drain.
***Note to self*** I must truthfully examine my answers and feelings toward that question at some point. But not now. Answer = No.
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